Saturday, June 7, 2008

Target launches another in-store TV channel, this time in pharmacies

Bill Gerba from Digital Signage News reports.

According to the In-Store Marketing Institute, Target is testing a new addition to its Channel Red in-store TV network that will be put into 100 pharmacy departments (to start) and will focus on, "health and wellness products across various categories and departments, including apparel (the chain's exclusive Champion C9 line), electronics (Nintendo's Wii Fit video game) and grocery (organic SKUs from private label Archer Farms). The network lets the chain 'bring its health and wellness strategy full circle,' according to a Target spokesperson."

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